Mobile Advertising Is Reducing Rising Concerns About Security And Privacy

Mobile advertising is a form of advertising using mobile devices. It is a subgroup of mobile marketing. Mobile advertising provides information/content developed/designed by advertisers intended for customers/mobile device users. The different types of advertising includes display advertising, In-app, In-game, rich media, search, sms/mms/P2P messaging and others. Mobile advertising provides a solution to advertisers to reach…

Mobile Point-of-Sale (mPOS) Making Faster And Easier Way To Conduct Transactions

The increasing use of mPOS can be seen across its various applications, such as bill printing, inventory management, and digital payments. Industries such as entertainment, hospitality, and retail are the key users of mPOS and are finding it highly convenient and affordable to implement its technologies and services. mPOS can provide a wide scope of…

Unified Communication as a Service (UcaaS) Shifting traditional business processes to communications-enabled business processes.

Unified Communication as a Service (UCaaS) Market: Snapshot Unified Communication as a Service (UCaaS) is an emerging technology that has rapidly garnered a lot of attention from developer communities and enterprises. The global UCaaS market is poised to witness a significant rise in demand for UCaaS solutions from enterprises and businesses keen on increasing the…

Wireless Mesh Networks Boost With Growing Adoption of Internet of Things (IoT) Devices

Wireless mesh networks are rapidly emerging as a cost-effective solution for the improvement of wireless communications across various industry verticals. Their fast and easy deployment in the public safety infrastructure is indicative of their rising popularity and the significant growth the wireless mesh market is likely to experience in the coming years. The adoption of…

IT Asset Management Software Fulfilling Need for Streamlined and Centralized Operations

The proliferation of smart device usage and the growing trend of bring-your-own-device (BYOD) in several leading telecom and IT companies have greatly influenced the IT asset management (ITAM) software market. ITAM software was initially preferred by large enterprises for the maintenance and reduction of risks associated with IT compliance and licensing management. Over time, these…

Kiosk Is Improving Sales And Customer Experience For A Number Of Industries

Declining costs of hardware and introduction of highly sophisticated technology at a sustained pace are making kiosks a medium of enhanced profitability and increasingly a means of improving the customer experience for a number of industries. While kiosks have existed in the global market for many decades, their sales have taken off only in the…

Intelligent Virtual Assistant Technology Making Companies To Strengthen Their Customer Relations

Technological advancements resulting from the digital revolution have significantly transformed consumer expectations. This, in turn, has spurred the introduction of a more sophisticated and effective work ecosystem for customers. Intelligent virtual assistants are one such example and the adoption of this technology can now be seen in various industries such as healthcare, travel, insurance, and…

Low Voltage and Medium Voltage Switchgear boosted by Upswing in Infrastructural Development

The rapid development of industrial infrastructure and expansion witnessed in the construction sector, primarily in the emerging markets, are fuelling demand for low voltage (LV) and medium voltage (MV) switchgear. With governments proactively investing in urbanization and rural development, renewal of existing transmission and distribution networks is on the cards. This is expected to create…